Creative Marketing
content and Design
Mountain
Does
brand strategy
system architecture
Photography and Design
Websites and Makreting
development
Marketing
01
Lifecycle marketing and retention
Performance marketing and optimisation
Budgeting, forecasting and KPI setting
Campaign strategy and execution
Marketing
01
I wanted to understand what happened after someone saw the ad I made, what made them care, click, and convert. Over time I learnt how to manage budgets, lead teams, and tie creative to performance. I know how to brief, delegate, and give people what they need to do their best work, and when to jump in.
Digital
Operations
02
System architecture and integration
Data integrity and attribution clarity
Automation logic and workflow design
Reporting and performance visibility
Digital
Operations
02
I like fixing things. I love data for its inarguable truth and clarity. I want the full picture. To follow the journey from first click to closed sale, see where people drop off, to understand what to fix first, and what to do more of.
UI/UX Design
User flows
and journey mapping
Wireframes
and prototyping
Conversion design
and CRO
Content structure
and UX writing
03
I fell into UI and UX when I realised I cared just as much about how people used things as how they looked. I started digging into user flows, tracking, and optimisation. That curiosity led me deeper into marketing and product design.
Graphic Design
Print Design
and production
Typography
and colour theory
Brand identity
and visual systems
Digital design
for all touchpoints
04
This career trajectory started in a print shop in 2016. Long train rides, lots of crop marks. I learned everything about print production before moving into real graphic design.
Visual Media
Photography
and editing
Videography
and art direction
Animation
and motion graphics
3D rendering
and basic modelling
05
My mum was a photographer. When I was ten, she handed down her old DSLR, then eventually her prized 35mm. She taught me framing, lighting, and storytelling before I knew what I was learning. I’ve been chasing the feeling of capturing emotion ever since.